Specialisation directions :: kea.dk

Specialisation directions

When studying at the BA in Design and Business programme, you must choose a specialisation direction. You can choose between three different English language specialisations.


A brand designer works strategically and creatively with designing strong brands that tie in with current customer needs and expectations on the basis of in-depth analyses of businesses, markets, cultures and trends.

The Brand Design specialisation provides you with knowledge on how to design and develop brands and concepts in the crossfield between strategy, branding and visual execution. 

Our work is always based on our brand design methodology, which means that good, creative ideas are at the heart of all projects. When an idea has been conceived, the strategy and branding platform are established prior to the practical execution.

As a Brand Design student, you are involved in the entire process from idea to execution. We place strong emphasis on working closely with the business community. Springing from real-life issues, all our projects are therefore executed in close cooperation with relevant businesses.

We work both strategically and creatively with branding, communication, marketing, media and graphic design, and as a student you acquire both the strong management tools of a strategist and the critical eye of a graphic designer.

This knowledge provides you with the skills needed to use analytical tools to identify brand-customer relationships, identify market trends in relation to supply and demand, apply conceptual and commercial methods and communicate branding strategies internally and externally. You also learn to use communication tools for promoting the brand.

Brand Design graduates typically find employment as project managers or coordinators in businesses or agencies engaged in communication, branding, PR and graphic design.

Communication Design & Media (INT)

A communication designer has a wide range of competencies within rhetoric, visual design, strategy and media literacy, aimed at a job market that demands your particular understanding of the dynamics characterising the media today.

As a Communication Design student you will learn to work professionally with market-oriented and contemporary visual, written and digital communication – all with a holistic approach to design and process.

This specialisation study covers the subjects: visual communication, strategy, rhetoric, media and understanding of various processes. We focus on storytelling, conceptual and communication campaigns and cross media solutions.

You will be working with projects individually as well as in groups. We work holistically with the process and understanding of methods often in close cooperation with the industry. You will be part of developing case studies to the real world and you will create communication products based on strategy and relevant theory.

On the international Communication and Design & Media specialisation study we put emphasis on case studies and collaborative business partners with a sustainable profile.

You will gain knowledge about trend theory, anthropological methods, cultural understanding, and the history of ideas as well as design theory and semiotics, argumentation strategy, analysis of the future, innovation processes, technology, media and communication, and rhetoric.

This knowledge will provide you with the skills to identify and assess trends and phenomena relative to trend and social theory as well as historical context. You will be able to use an anthropological method for collecting relevant data. You will also learn to produce design briefs based on research and data analysis. You will know how to present written, oral and visual material using different types of media. You will learn to use innovative approaches to problem solving and know how to identify potential new markets and solutions and. Finally you will get the interpersonal and intercultural skills to communicate complex issues.

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